1
Consultancy
Skilled in marketing, business, communications, and consumer behaviour, we think analytically and creatively to identify problems and solutions. Sometimes as a business owner you’re too close to the challenges at hand. We bring in specialised skills and expertise as well as providing an external perspective and viewpoint.
2
Strategy
Looking to develop a strategy? We’re talking about the big picture and the high-level rules that direct your marketing activities. Your unique strategy will be drawn from market research, competitor analysis and SWOT appraisals. We’ll focus on the right product mix and touch points in order to achieve the maximum profit potential and sustain the business.
3
Sales
It’s not enough to simply generate leads for your business. They need to convert into sales. With 22 years of sales experience across a range of industries from car and boat sales, to mortgage broking, advertising sales through to high ticket project and solution sales have allowed for an in-depth insight into the psychology of both the sale and the salesperson. Understanding the most common emotions surrounding people’s barriers to being successful in sales, James offers private 1 on 1 coaching sessions for those looking to overcome barriers to success and convert more sales. James is also available for sales meeting preparation sessions where together we dissect your upcoming sales meeting and prepare a plan for the sale and develop strategies for anticipated objections. Book your Sales Strategy Session with James TODAY!
4
Lead generation
Wouldn’t it be great if generating warm leads was like turning on a tap! Want to be busier? Turn the tap on a little harder. Want to slow enquiries down? Turn the tap off. We have strategies to make this happen for your business. Lead gen has undergone substantial change in recent years due to the rise of new online and social techniques and we know the strategies to support your lead gen endeavours. We are experienced media buyers across platforms like Google, Facebook, Youtube, Instagram, Pinterest and LinkedIn and have highly developed strategies for builders, tradies across Australia and local businesses in the Newcastle, Lake Macquarie, Port Stephens and Hunter Regions.
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Words
Copywriting is the art of strategically delivering words that entice your audience to take some form of action. BALDMAN creates carefully crafted copy to speak for YOU, in YOUR voice, to YOUR market, with YOUR key messages to drive more customers to YOU. Our umbrella covers Advanced Email Campaigns, Intelligent Long Form Communication, Persuasive Brochures and Sales Material, Powerful E-commerce Copy, Punchy Ad Copy, Winning On-line Copy and Brilliant Blogs.
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Content
Today’s consumers do their homework – they research and make informed decisions. We focus on putting your brand front and centre by crafting the right message for the right customer. Content marketing is the strategy of developing industry relevant stories that serve as gateways for customers to get to know you and is also an excellent means for creating opportunities to start conversations with highly qualified leads. A considered Content Campaign helps with SEO and your Google Ranking and establishes you as an authority. It’s no surprise they say: Content is King!
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web
Your website is your 24hr salesman, virtual office, assistant and storefront and should form the basis for all your marketing activities.It is the one corner of the internet that is YOURS. Just having a facebook or instagram page isn’t good enough if you want to be taken seriously. We focus on nailing down your brand with great aesthetics, simple navigation and a top user experience optimised for mobile. And don’t forget about search engine optimisation – what good is a fantastic looking website if nobody ever sees it?
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creative
Partner with The BALDMAN for exceptional design work that builds your brand and captures the imagination of your audience. Close collaboration leads to awesome design outcomes and we offer an extensive set of design services including brand strategy, visual identity, plus brochures, banners, flyers etc for digital and print. We position our clients to their best advantage with smart strategy and high-impact creative that is clear, surprising and beautiful.
A picture tells a thousand words.
5
Social
Your business NEEDS to be on Social Media and to remain competitive, you need a clear social strategy that engages with your audience consistently with content that resonates on the social locales they frequent. Build brand awareness, re-target, increase conversions and grow your social following. We’ve got the data driven strategies to optimise your ad spend for maximum ROI.