Today’s marketing and advertising is moving towards deep-rooted social and visual commerce. 

This humanisation of content is an essential element of a brand’s voice today and an effective marketing tool if done right.

Instagram, now owned by Facebook, offers brands the opportunity to bring audiences closer by using pics and vids not ordinarily used in traditional advertising channels. As a tool, its reveal a company’s culture to a wider audience and is a great way to have new users discover you through Instagram’s social discovery features.

The platform knows how to create an ad experience that won’t be intrusive to mobile. Users can only post from a mobile device which ensures it retains its unique and intimate feel, and restricts from the channel being spammed with weak content.

The social platform holds a massive opportunity for marketers through ads and shopping tools and is becoming a crucial element of any eCommerce growth strategy.

At Baldman, we work with brands to help them maximise their ROI on Instagram sponsored ads using best practice to get best results.

Instagram Fast Facts 

  • 700 million active monthly users, 400 million visiting every day.
  • Insta users have shared over 40 billion photos to date and share an average of 95 million photos and videos each day
  • Users ‘like’ 4.2 billion posts a day
  • There are 8 million registered businesses using Instagram business profiles
  • Instagram is estimated to have brought in $1.53 billion in global mobile ad revenue in 2016, which is a 144% increase from the previous year
  • Instagram currently has over 1 million active advertisers

For brands, this makes the channel highly relevant and allows the Baldman Consulting team the ability to create original content for a highly targeted audience.