Social Media


Facebook, Twitter, Instagram, Linkedin, Snapchat, Pinterest, Google+ & Youtube.

We live in a digital world.
Your business NEEDS to be on Social Media!

Today, in excess of 80% of internet users own a smartphone. Whats more, research shows that using social media is the most popular behaviour on these devices. This means there’s a big opportunity for businesses and brands to communicate with their target audience in new and innovative ways.

Whether it be to build brand awareness, re-market, increase conversions to a specific cost per acquisition or grow your social following, the team at Baldman Consulting are trained in a variety of data driven strategies to optimise your ad spend for maximum return on investment (ROI).


Baldman devises the best social strategies tailored to your needs on all of your favourite social sites including:

  • Facebook
  • Twitter
  • Linkedin
  • Instagram


Our analytic approach puts data at the forefront of your strategy. By regularly analysing your campaign performance, we’re able to carry out optimisations on how we bid for the advertising space, the advert itself and the audience we’re showing it to. The more data we collect, the more statistically sound your campaign becomes.


Using audience profile tools and sophisticated algorithms, we create highly-focused social advertising campaigns which target the users who are most likely to engage and convert with your brand. By analysing user behaviour and demographic data, we can then find out who the end consumer is, what they like and what income bracket they belong to etc. This analytical approach creates accurate targeting for a high ROI.


By integrating first party data, we have the ability to develop conversion-focused social re-marketing campaigns. This drives those who have visited your website or interacted with your brand previously, down the conversion funnel. By then segmenting users based on their behaviour, we can serve different ads to different groups, based on what information they already know and how far along the conversion funnel they are.


Social media advertising has quickly become a powerful player in the online advertising game. Why?

Because it stretches beyond general demographic and geographic data and opens the door to deeper interest, behavioural and connection-based targeting methods.

The excellent conversion tracking some social media sites offer allows for a smarter ad spend and strategy, which in turns leads to optimised ad copy and targeting.


Delivering valuable content results in great marketing on social media and can bring remarkable success to your business by creating devoted brand advocates, driving leads and resulting in conversions.

Baldman creates content for your social media sites that users will ‘like and ‘share’ with their social network, creating increased traffic and brand exposure for your business.


You want clicks and conversions, leads and sales!
To do this, your business needs a clear social media strategy that takes into account what you’re trying to achieve, who your customers are and what your competition is doing.

As your social strategist, Baldman will design a consistent and integrated experience for your audience, inline with your overall business goals.