SEM & PPC

Your future customers are looking for you online.
Can they find you?!

Search Engine Marketing, or SEM, is a central component of online marketing and ‘Google’ is the big guy, with over 93% market penetration in Australia. Google has become the first port of call on the web for many online customers, making it crucial that your business is easily found by the Google Gods. 

Are you one of the many businesses coming to the unfortunate realisation that your online presence is going unnoticed? Do you want more traffic and conversions to your website? If so – 

YOU NEED TO INCREASE YOUR VISIBILITY AND GET OPTIMISED FOR GOOGLE!

So….. what’s the difference between SEO and SEM?

In simple terms, SEO is the practice of increasing the quantity and quality of traffic to your website through organic or natural search engine results. Basically, organic traffic is NOT created by paid-for advertising.

SEM on the other hand, gains you increased traffic via purchased search engine advertising. The major platforms are Google Adwords, Bing Ads and Yahoo: Search Ads. This is generally known as ‘paid search’, using a ‘Pay-per-Click’ advertising model.

Paid search drives relevant and targeted traffic to your website by showing ads for your business on search engine results pages when users search for related keywords. The pricing model means you only pay a fee each time someone clicks on your ad.

Pay-per-click advertising is a great way to get visitors when you need traffic and you need it now. But it can be risky – with poor set-up or poor ongoing management, you can spend a fortune, generate many visits, and end up with nothing to show for it.

The paid search landscape is competitive. This is where Baldman Consulting steps in.

What we do:

Firstly, the Baldman employs advanced ‘Keyword Research’ to formulate copy that search engines love. We audit website properties to improve online marketing and search relevance.

Our specialisation is in Google Ad Words. In order to maximise your PPC success, we utilise data analysis tools, leading technologies, innovative thinking and paid search best practices. 

Google recognises James as an AdWords certified professional, meaning that he’s passed multiple exams that assess his product expertise. He’s therefore qualified to help you grow your business on the web using Google AdWords so you can feel confident in the Baldman’s PPC expertise. Your online visibility, website traffic and most importantly your conversions will improve with data driven campaigns that deliver precise targeting and measurable outcomes.